Privacy has an advocacy purpose. We work to spread the word about new mindsets, new practices and new ways to make business with a real human centricity and with impact on People, Planet and mutual Profitability. By sharing these ideas with you, we also process personal data but we feel responsible for the data we process. That’s why we make your needs a priority in our processing activities. In this statement we will inform you about why we process personal data and what we do with your personal data. We made it in accordance with Directive 95/46/EC on the protection of personal data, as well as Directive 2002/58/EC on the protection of your personal data in electronic communications.

What do we share and why we process personal data?

Determined to change workplaces and also the surroundings for the better, we share exclusice contents, that we publish on our website and are open for your comments. We also organize events. We need to gather a community of changemakers and of contributors. To ensure the growth of this media and its impact, we collect information. This means that all our processing activities are set and limited to provide you with one or more of our aforementioned services.

Which personal data do we process?

The personal data that we process, depends on our relationship. For example, if you are just visiting our website, we use pseudonymized information about you for statistical purposes regarding the use of our website. If you share information or be in contact, we will need your name and e-mail address to keep in touch.

Which cookies are used exactly?

When you visit our website, we may collect information about your use of the website, by storing cookies on your computer, phone or tablet. Cookies are small text files, and we use the information contained in these files to identify you if, for example, you revisit our website in the future. We use the collected information for functional and analytical purposes.

Functional purposes: in order to facilitate navigation and logging onto our website or to remember your settings and/or preferences when using our website.

Analytical purposes: in order to compile statistical data on the use of our website and its functioning, so that we can monitor and improve it. These cookies give us a clear picture of, among other things, visitor flows, traffic sources and page views. We adjusted the settings of these cookies in order to make sure that the intrusion in your privacy is limited. Which means that we have disabled any data sharing and we only measure the use of our website on the basis of pseudonymous data. Therefore, full IP-addresses are not used.

In short, we do our best that we will only process personal data if and when we need to for providing you the service you requested. Under these circumstances we have a legitimate interest to process your personal data. In every other case we will need and ask for your consent to process your personal data.

How secure are personal data stored? has taken technical and organizational measures to secure your personal data and prevent any misuse. For example, all personal data is stored in a secure database that is only accessible to a limited number of trusted people and via a secure connection.

Every month we back up the data that is placed on a separate secure server to which only one person has access.

How long is your personal data stored? doesn’t keep your personal data any longer than necessary. In that regard we have established time limits for erasure. Personal data that we collected and qualify are retained for 3 years.

What kind of rights do you have?

You can always ask us what information we keep about you and even receive a copy of this information. If we made a mistake, you can correct us or ask us to delete that information or perhaps limit the use of the given information.

Any of these requests you can send to

Who has access to your personal data? doesn’t need other parties to provide you with a specific service. Your personal data are not transferred.

Changes is our privacy statement

The legislation and regulations concerning data protection sometimes change. This means our privacy policy is never finished and we update it regularly. As a result, this privacy statement can change from time to time. When these changes are relevant for you, we will off course notify you. Please note that the most recent version is always accessible on our website.

This privacy statement dates from May 2020.

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